Yolanda Hu makes ideas tangible through product, brand, and everything in between

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Last Updated: October 2026

- INTERNSHIP
- Consumer Research
- Brand Strategy
- GTM Strategy
Reframed Panera’s value proposition through two customer-facing tactics, selected by the CMO for internal testing.
- 0→1 Startup
- AI Product
Built the product foundation for an AI advertising platform, shaping its core user flows, brand strategy, and visual system.

- Shopper Marketing
- Retail Activation
Developed an occasion-led shopper strategy to make Blue Moon more relevant at the moment of retail choice.
- Product Design
- Material Exploration
Commissioned brand concept design centered on replacing plastic with bamboo.
- Brand Activation Strategy
Developed a social activation strategy that turns food inspiration on Pinterest into Uber Eats purchase moments.
- CX Strategy
- Service Design
Redesigned the Starbucks experience to better support focused work across physical and digital touchpoints.